May 16, 2018

Perfect Media

In Store Audio Network’s Perfect Media®

INSTANTLY COMMUNICATE HYPER-TARGETED INFORMATION OR OFFERS TO YOUR CUSTOMERS VIA THEIR SMARTPHONE!

Perfect Media® provides marketing research analysis for our advertisers and helps with preparing and targeting this advertising to reach consumers effectively!

THE TECHNOLOGY

Our Perfect Media technology allows Smartphones and other mobile devices to detect information embedded in an audio file.  This information is inaudible to the human ear but can be captured and processed by a mobile device. With this technology, digital audio can now prompt devices within listening range to display personalized and localized content such as promotions or coupons to the owners of the devices.

Using the marketing research analysis gathered from this technology, InStore Audio Network uses this information to prepare effective advertising messages to reach targeted consumers at the point-of-purchase.

With 80 percent of Americans now carrying Smartphones, Perfect Media technology represents a unique and effective way to reach customers from the moment they enter a designated space.  You can increase customer engagement, loyalty, and of course, sales.  Also, analytics of customer data collected during audio-prompted interactions can provide a deeper understanding of your customer base.

HOW IT WORKS

Information encoded within a unique inaudible signal is embedded into pre-recorded, digital audio content of any kind, music and vocal announcement.  Smart devices detect the signal and identify the unique information-within seconds- using a specialized listening app. These smart devices then connect with a registry to retrieve targeted content.  We have partnered with the largest company in this space – who has respected name recognition and a long history of powering .com and .net registries.

BENEFITS

• Personalize customer engagement with individually-targeted content
• Know the interests of customer present in your store
• Reinforce audio messaging with more content and direct “call to action”
• Gather length of shopping data
• Change content to delivered to the customer dynamically
• Additional revenue stream via In Store Audio Network
• No new infrastructure and integration efforts is minimal